Tips for Opening Your Your Own Flower Shop

Can you stand to be around flowers all day?

This is a deal breaker, if you really don’t like flowers that much, think about how you will feel growing them, cutting them, wrapping them, talking about them, and growing some more. It sounds wonderful to be surrounded by flowers all day, but a flower shop I went into last week had most of the store crammed with birthday cards, baby bears, and fake cane baskets. Very few flowers were to be seen. When I questioned why the lack of flowers, the answer is a warning to all new flower stores. Selling flowers takes a lot to cover rent, so they sell other products.

Customers know little about flowers

You will spend time learning about all the beautiful flowers you could sell and how to say their Latin or Greek names to impress customers. Then they will say, give me a dozen red roses. Understand that few people know what flowers mean or associate with and feel at risk if they choose flowers that the receiver will not want. Take more time to learn why and what flowers potential customers will buy. Be comfortable with the fact that your biggest sales will be roses.

Spending seasons fluctuate widely

Know in advance that your business will be dead quiet most of the year with only a handful of days when it will be very busy. The most important day for flower shops is valentines day and mothers day as everyone is trained to buy flowers on these two days. The problem is that you have to survive an entire year on the money generated on these two days. Have a look in your area and see what other days of the year need flowers.

Locate your business near a hospital

Your business will grow, pun intended, if you establish the business right near a hospital. Most flowers are bought when people are sick or dying, this is a reality to get used to as a flower shop owner. Package small flower bundles that are suitable for get well gifts in your local hospital. Near a cemetery will help boost your sales as people often wait until they are near before buying flowers. Hopefully you are seeing where your advertising needs to be aimed without me stating it outright.

You will need more than flowers

To maximise your profit margins you will need to secure cheap but quality looking packaging materials for your flowers to be placed in. This is where the opportunity comes to charge higher fees because the flowers look much better in high quality wrapping, boxes, ribbons, and cards.

Source the best materials you can buy, because the design of the flower package will sell more than just wrapping a dozen roses with a single leaky plastic cover.

Business Flower Delivery – The Ultimate Corporate Gift

Many think of flower delivery when they want to send something special to those they have an intimate connection with. What many forget is that flowers can be turned into the ultimate corporate gift for those connected in a less than personal way. In fact, flower arrangements could be the corporate gift that wins you a great client or finally convinces that businessman that they should partner up with you.

The trick is to think beyond standard flower bouquets. You aren’t interested in the arrangement made just for Mother’s Day or the standard dozen red roses with baby’s breath. You want something that is more professional and which will be a lot more impressive when it shows up on someone’s desk at work.

You aren’t surprising your girlfriend in her cubicle. You are impressing the big man in his big office so he will write the big checks or join your team and help you earn the big checks. That requires you to of course, go big.

Continuous Flower Services

One idea is to send a flower delivery service which delivers fresh flowers every day for a certain period of time. This is a good idea if there is a deadline for a client to make a big purchase or for someone to sign a deal with your business. Arrange to have flowers delivered to their offices every day until the deadline.

It is important to make sure that the person you are trying to impress actually knows that you have been sending these flowers for their office. Send them a personal note after the first flowers have been delivered stating that you hope they enjoy the flowers and hope to hear from them by the end of the service to make that contract.

Big Arrangements

You can also make a statement by sending a very large arrangement of flowers to someone you want to impress in the business. Go for elaborate arrangements with a lot of color and personality. This arrangement will draw a lot of attention from other associates and workers in the office and they will ask who they were from. Your recipient will be reminded of you every time they have to say that you were the one who was so thoughtful to send them.

You might also include gourmet cookies and other treats that can be enjoyed by the entire office. This will really get people asking who sent the great gift.

Unusual Flower Varieties

You may also score some brownie points if you can send unusual flowers that are known to be expensive. Look around online and you will find descriptions of different options through flower delivery services. You will notice right off which arrangements are more expensive than others or which flowers tend to take the price of a bouquet up.

All of these corporate gift ideas should obviously be kept for those big clients or potential partners that you really want to impress. You will still need the cheaper corporate gifts like t-shirts and key chains with your logo, but you won’t need to put a logo on these corporate flower gifts. The note that comes with it will identify you as the sender and they will know who you are without the logo.

Things That You Should Know About Flower Delivery Business

The flower delivery is directly linked with a florist business which like any other business that involves public dealing needs you to have a lot of information about everything related.

As a florist the primary thing that you should understand is that people find flowers a way to express their emotions. These can be of love, happiness, well wishes, hope and grief. You being in charge of flower delivery will always be consulted by people for the right flower for the occasion.

May it be on someone’s illness or promotion, death or marriage; all require sentiments are easily expressed with a bouquet or a wreath. As the flower delivery guy your clients will depend upon your expertise in choosing the flowers and their arrangement. The size and quantity of flowers in most of the cases will be at your discretion.

This is not all. People with whom you are likely going to be dealing with will not always be demanding for a bouquet or a wreath, some might come in for a potted flower. Such clients are always full of questions about soil and watering routines and queries about pesticides and fertilizers. This all information needs to be accurate as most plant lovers consult more than one resource for information. If they realize that your information is incorrect or incomplete it might result in loss of a client and further references for future and expansion.

What I suggest you to carryout in depth study of flowers and plants and related fields, and consider it as part of your business requirement. Your knowledge along with other things will fetch you a lot of fame and clients in this business.

Like any other delivery business, flower delivery also requires a lot of care in terms of timely delivery. Besides this, it requires correct choice of arrangement and type as most of the clients will not be able to specify or choose if it is done over the phone. Your credibility will increase with your aesthetic sense and speed.