Traditional Flower Delivery

Flowers are a very beautiful thing. They are a source of pleasure for every one because they impart calm and peaceful effect upon our mind and refresh us with their apparent look and ever lasting fragrance.

Traditionally flower giving is considered a symbol of love and affection. Centuries after centuries they have been presented to people by their loved ones to cheer them up on happy occasions. But in current era, flower decoration and flower delivery has been changed into an art that demands expertise. Many flower producing i.e. buying and selling companies have come into existence and they get the orders from the clients and deliver them to the demanded destination. This practice has even helped the customers to share their sentimental moments with their loved ones through flower delivery.

Flower delivery has also made some poor people rich because of its import and export throughout the world as a business e.g. the farmers of tulip-a flower which is not grown in Asia is imported from Holland on high price and in this way Dutch tulip farmers are earning a lot of money or foreign exchange from this business. It is not only Holland but there are so many other countries too which are there into this business. Domestically, also there are so many shops which are involved in this business.

Flower shops which are involved in the business of delivering flowers to another person’s home on the placement of order are also earning good. So don’t miss the chance of starting flower delivery business. There are various ways of flower delivery; the most impressive is to present some bouquet to the person special for you. Otherwise flowers are delivered in the form of garlands or simple bud at the occasions of wedding or Christmas.

Telephone Selling in the Floral Shop Business

Much of the sales of a flower shop are done over the telephone. A local customer calls a flower shop for a local delivery. A flower shop gets orders from patrons calling out-of-town for local delivery. A flower shop gets wire orders from anywhere in the world into their shop for local delivery. Florists must place orders to other towns, states, and countries. All are placed over the telephone. The computer has come along and much is done by the computer. But the telephone is still vital to the florist business.

How a florist and his/her staff conduct themselves on the telephone is a crucial criterion on whether the customer will use a particular florist a second time. If en employee answers the telephone rudely or insincerely the customer will likely not call again, or even worse, terminate the current phone call/order. You do not want this to happen. Below are several guidelines for answering the telephone for a florist and their staff.

1. Always answer the phone with an order pad and pen in hand. Never make the customer wait while you search for a pad and pen.

2. Always answer cheerfully. Let the potential client or even a salesperson know you are happy they called your store. Cheerfulness and happiness is easily spread. You are setting the mood in which you can make a nice sale.

3. Answer the phone by acknowledging your shop name, who you are, and how may you help the person calling. Speak with a clear voice; do not talk too fast. Be polite and courteous.

4. Several questions must be asked when a customer is placing a floral order over the telephone. Ask these questions so you can easily sell this person what they need.

5. Write down the information as you speak. Do not rely on memory. You do not want to have to call back the patron and ask questions such as “when did you want that delivered?” Your store may seem inadequate. Although, always do get a call-back phone number just in case an unforeseen problem arises.

6. Repeat back to the customer the order he/she has just placed. Make sure all the details are correct. Agree upon a method of payment. Ask if there is anything else you may do to help.

7. Thank the customer for their floral order. Politely end the telephone call, assuring the customer their order will be completed with the utmost care.

8. You and your staff may want to get in the habit of confirming an order by e-mail as it is completed. That really finalizes an order and the customer knows the order went out with no problems. So beginning an e-mail database will allow you to contact your client efficiently.

Remember to always be helpful. Make suggestions to your phone customers. You are their eyes. You know what inventory your shop has at that time. They will appreciate your suggestions as well as it makes the customer feel if you really care. Moreover, you do care!! That is why you are in the flower business.

5 Tips for Starting a Flower Business

Before I go and explain how you can start a flower business, I first need to make sure that you understand this business very well. I know that you’ve probably read many articles who claim that you can definitely open a successful flower shop without any prior experience. However, you should believe me when I say that this isn’t correct. It’s true that the flower business isn’t complex as it might look like, but if you don’t know the very basics of this job, you’ll be throwing your money for nothing. If you’re confident that you have the required skill set to manage such a business, here 5 tips to help you do so:

1- Which type of flowers you’re going to be selling:

Before you start a flower business, you need to decide whether you’re going to be selling silk flowers or fresh real ones. Just put in mind that if you intend to deliver your arrangements elsewhere, then silk flowers are going to be easier to handle than real ones. Delivering fresh flowers, especially in gift boxes, requires some expertise and special care, and that’s what you exactly need if you want to sell these.

2- Research your local market as well as your area:

In order for you to get the maximum out of your flower selling business, you need to know what the demand is in that particular market. Depending on your location, you need to offer arrangements that are suitable for that area. If you’re near to a hospital, then you probably need to make “get well” arrangements. Also try to study the competition in that particular area. See what they are offering and try to come up with better arrangements and offers.

3- Start small and grow from there:

Unless you have a gigantic budget, you only need to start small and then go from there. I’m sure that you’ve already heard many stories of people who have started their business from their garage and their expended it to become one of the best flower companies nationwide.

4- The passion for the job:

You might wonder why I mentioned passion and not skills here. However, I’m pretty sure that if you’re passionate about what you’re doing, then nothing will stop you from acquiring all the skills that you need to succeed in this business. Passion is what drives people toward achieving their goals, and that’s what you should exactly have to get the best out of your flower selling business.

5- Join large florist networks:

When you get things going at your local store, you need to expend your business by joining one of the large flower delivery companies out there. I know that it will be a lot of work for you, but it will pay off if you offer high quality services.

How to Get Free Publicity for Your Small Business

For starters, take a crash course in writing press releases and putting together a media kit. Numerous online articles detail press release writing — presenting something newsworthy about your business in one or two pages. Include the who, what, where, why and when of the story and select news that is of interest to your target audience.

Piggyback your release onto a major news story related to your business. Also, think like a news reporter and avoid sales lingo and superlatives. Consider what will grab the attention of an editor or producer and encourage them to do a story on your business. Make a list of media contacts and send press releases on a regular basis.

Other means of generating free publicity include:

Viral Marketing (or word of mouth marketing): There are several ways to launch a viral marketing campaign, including an online newsletter, online discounts or even e-cards from your Web site.

Visibility: Free samples or free service demonstrations can also start a viral marketing campaign, especially with a unique or new product.

Awards: Create an award and present it to someone who is notable to your demographic group and has some connection with your industry.

Barter: Make deals with other small business owners to display one another’s products, advertise on one another’s Web sites, and so on.

High-Profile Individuals: Send, or give, your product to people with high visibility in hopes that they will wear it, carry it or eat it in view of other people and/or the media.

Groups: Start a discussion group, seminar series, book club, wine tasting club or other type of group that can meet to talk about your products or services.

Business Gatherings: Hand business cards and/or press kits out at trade shows, industry events and other gatherings.

Speaking Engagements: Offer to be a speaker at seminars, conferences and other functions. You can even teach a class.

Affiliate Partnership: This is a great way to expose your business(online) with zero liability. Partner with online businesses that have products similar or cross sell.