The three extremely important aspects of running a flower shop are creativity, service and quality. Much of your advertising in the floral business will come from word of mouth. You will want that to be very positive. Always be confident in your business. Give your best in all you do. Make everyone you come in contact with feel important and valuable. By implementing the three aspects of endorsing your business you will come out above the rest.
Of course there needs to be creativity in a flower shop. That is the nature of our business. However, to stand out from the crowd, you need to take your shop to the next level of creativity. Always be one step ahead of the trends. Do this by subscribing to as many professional floral publications as possible. Implement the new styles in the magazines. Do not do the same designs, advertising, and techniques over and over. Your customers want to know they can always trust the work from your shop, but always keep things shook up as little. Keep an element of surprise and new stylishness just around the corner.
The level of service in your shop needs to be outstanding. This is what will bring customers to your establishment instead of going somewhere else. Another store may be cheaper or even easier to access, but your outstanding service will be what brings customers to your store. Will you deliver after hours? Will you deliver on Sunday? Will you deliver at a specific time? These little things mean business. Yes, these extra steps may be a little inconvenient, but how important is building your business? These are extra services you can give your customers practically for free. The extra time spent will pay off in spades. You do not want your business running you, but you can go the extra mile to the extent you feel comfortable. Giving a little extra will come back to you in ways you can never imagine.
Quality is very important facet that intertwines with creativity and service. Do not even bother to go the extra mile if it will not be done with the same excellence with which your shop is known. Do not ever skimp on quality. What is quality? Quality is the general standard of something. It is the essential identifying character of something. So make your definition of quality “the highest or finest standard.” Why not do it “the best”? That is how I sleep at night; knowing I did it my best!!